PC Trends for 2008
All of the data here is from Onestat, my favorite internet statistics company.
Operating System
XP Remains the dominant OS on the market with a 79.93% share, but it has also posted the highest loss of any os on the market as new computer users are migrating toward Vista. Windows as a whole owns 96.88% of the market but overall Windows software lost a slim .73% of the market over the six month period almost identical to the combined gain of Linux and Mac OsX. Knowing what I've seen in the geek-sector, many users probably took those old Win2K, Win98 and WinMe boxes and loaded up linux or ditched them for Macs. That said there are still more users of Decade-Old windows technology than all Mac technology combined, hey apple there's a funny commercial in there somewhere get on it!
| |
Worldwide |
March 2008 |
July 2007 |
Difference |
| 1 |
Windows XP |
78.93% |
87.36% |
- 8.43% |
| 2 |
Windows Vista |
13.24% |
3.23% |
+ 10.01% |
| 3 |
Macintosh |
3.36% |
2.65% |
+ 0.71% |
| 4 |
Windows 2000 |
2.82% |
3.99% |
- 1.17% |
| 5 |
Windows 98 |
0.58% |
1.39% |
- 0.81% |
| 6 |
Windows Me |
0.31% |
0.64% |
- 0.33% |
| 7 |
Linux |
0.42% |
0.36% |
+ 0.06% |
Web Browser
In the United States the numbers are begining to to tip toward Internet Explorer. The false sense of security instilled by Firefox pundits has given way to the truth. Firefox is neither more secure or more reliable. Despite the fact it still has a huge edge over IE in terms of add on features, Firefox slumped by 1.8% over the six month period. IE picked up much of that over the year. Safari has not yet hit the critical 5% mark that mandates extensive testing, however I would still pay them attention because they have what I like to call the "chattering-class effect". Meaning you will hear so much about Safari incompatibility that the Safari will sound more like 20%.
| USA |
February 2008 |
June 2007 |
Difference |
| Internet Explorer |
77.35% |
75.69% |
1.66% |
| Mozilla Firefox |
17.85% |
19.65% |
-1.80% |
| Apple Safari |
4.03% |
3.77% |
0.26% |
| Opera |
0.44% |
0.61% |
-0.17% |
| Netscape |
0.21% |
0.17% |
0.04% |
User Behavior
How users interact with your website and how they utilize key internet services like search engines goes along way to helping you plan your internet marketing strategy. The two indicators below are very useful.
Search Engines
Tareget Google, MSN and Yahoo, no need for a chart regarding the top Search engine. However how people use a search engine is really important to your SEO strategy. As you see below the best goal is to target two and three word search phrases rather than single words. Corporations who seek to rank at local levels need to take this into consideration, ask your self the question "how do I rank for Hamburgers in Sheboygan?" (replace hamburgers and Sheboygan with your words and city of course)
Words
in Search Phrase |
% of searches |
|
2
|
31.91%
|
|
3
|
27.02%
|
|
1
|
15.22%
|
|
4
|
14.75%
|
|
5
|
6.49%
|
|
6
|
2.68%
|
|
7
|
1.12%
|
|
8
|
0.48%
|
|
9
|
0.22%
|
|
10
|
0.11%
|
Visit Span
How long were users on your website and how many pages did they visit. Clearly with 62.12% going only to the first two pages you have to get your point across as soon as they see your homepage.
| Number of pageviews per visit worldwide |
| |
% |
| 1-2 pageviews |
62.12% |
| 2-3 pageviews |
12.77% |
| 3-4 pageviews |
6.76% |
| 4-5 pageviews |
7.72% |
| 6-7 pageviews |
2.20% |
| 7-8 pageviews |
2.03% |
| 8-9 pageviews |
1.82% |
| 9-10 pageviews |
0.56% |
| > 10 pageviews |
4.02% |
That's it for this round.